Increasing Website
SEO
by 43% in
Six Months
A mid-sized e-commerce company noticed stagnant organic traffic despite increasing content production. Our goal? Enhance their SEO performance by refining strategy, improving rankings, and driving a substantial increase in organic search traffic.
Step By Step Strategy
1. SEO Audit
A comprehensive audit was conducted to identify current issues and opportunities.
Technical SEO: Found crawl errors, broken links, and slow page speeds.
Content Analysis: 60% of the blog content was outdated or thin.
Backlink Profile: Limited high-quality backlinks from authoritative sites.
Actions:
Fixed technical errors using tools like Google Search Console and Ahrefs.
Optimized site speed, reducing load times from 4 seconds to under 2 seconds.
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Focused on understanding user intent and prioritizing keywords with high relevance and manageable competition.
Identified long-tail keywords for quick wins.
Mapped keywords to appropriate pages using a content hub model to create cornerstone and supporting content.
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Updated existing content and created new resources aligned with keyword strategies.
Content Updates:
Improved readability by adding subheadings and bullet points.
Expanded thin articles with in-depth research, FAQs, and multimedia (images, infographics).
Focused on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to align with Google's guidelines.
Content Creation:
Published weekly blogs focused on trending and evergreen topics.
Designed a content calendar integrating seasonal campaigns, customer FAQs, and product tutorials.
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Improved site health and usability.
Implemented schema markup for products and blogs to improve click-through rates (CTR).
Launched a mobile-first optimization strategy as 60% of traffic came from mobile devices.
Improved internal linking to guide users and crawlers through the site effectively.
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Built a robust backlink profile with a focus on quality over quantity.
Guest Blogging: Contributed high-value articles to niche industry sites.
Digital PR: Created sharable resources (e.g., industry reports) to attract media coverage and natural backlinks.
Partnerships: Collaborated with complementary brands for co-marketing campaigns.
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For brands with a physical presence or regional focus:
Claimed and optimized Google My Business profile.
Targeted location-based keywords.
Encouraged satisfied customers to leave reviews.
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Tracked progress using SEO tools like Google Analytics, SEMrush, and Ahrefs.
Metrics Monitored: Organic traffic, keyword rankings, bounce rates, and conversion rates.
Adjustments Made:
Adjusted underperforming keywords.
Repurposed low-CTR content with new meta descriptions and titles.
Bring on the Results
After six months:
Organic Traffic: Increased by 47%.
SEO Visibility: Boosted by 43% (tracked via SEMrush Visibility Score).
Keyword Rankings:
Achieved page-one rankings for 15 primary keywords and 50+ long-tail keywords.
Conversion Rate: Increased by 18% due to improved user experience and targeted content.
Let’s work together.
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