Create a High Converting Freebie to Attract 10-15 Leads a Month
Creating a highly downloadable free resource can be an excellent way to attract potential clients and serve your audience. Here are some steps to create one effectively:
Understand Your Audience: Start by understanding your target audience's needs, challenges, and interests. What problems are they facing that you can help solve? What information or tools would be most valuable to them?
Choose a Relevant Topic: Select a topic for your free resource that aligns with your audience's needs and interests. Consider what kind of information would be both valuable to them and showcase your expertise.
Format Selection: Decide on the format of your resource. It could be an ebook, checklist, template, infographic, webinar, video series, or something else entirely. Choose a format that will be easy for your audience to consume and engage with.
Create High-Quality Content: Develop high-quality content that provides value to your audience. Ensure that the information is accurate, well-researched, and presented in a clear and engaging manner. If you're not a strong writer or designer, consider hiring freelancers or using tools to assist you.
Design and Branding: Pay attention to the design and branding of your resource. Make sure it looks professional and reflects your brand's identity. Use consistent branding elements such as colors, fonts, and logos to reinforce brand recognition.
Make it Actionable: Provide practical tips, strategies, or actionable steps that your audience can implement immediately. The more actionable your resource is, the more value it will provide to your audience.
Optimize for Downloadability: Ensure that your resource is easy to download and access. Optimize file sizes for faster downloads, and provide clear instructions on how to access the resource after it's been downloaded.
Promote Your Free Resource: Once your free resource is ready, promote it across your marketing channels. This could include your website, social media profiles, email newsletter, guest blog posts, and any other relevant platforms where your target audience hangs out.
Collect Feedback and Iterate: After launching your free resource, gather feedback from your audience to understand what they liked and how it could be improved. Use this feedback to iterate and create even better resources in the future.
Track Metrics: Finally, track metrics such as downloads, engagement, and conversions to measure the effectiveness of your free resource in attracting potential clients and serving your audience. Use this data to refine your strategies and optimize future resources.
Stuck on how to create a high converting free resource? Book a 1:1 with Jess to find out how you can get 10-15 strong leads a month.